This will catch his attention!!
The owners of Rebel Jewelry in Portland, Oregon, set out to banish anything cookie-cutter about buying jewelry and forged their own experience. Creating a retail experience from the ground up calls for breaking more than one “what’s expected” mold – from the product (one-of-a-kind sterling silver jewelry), website, fixtures, mannequins and even walls.
Getting customers to tattoo the company’s logo on their bodies doesn’t work for all companies but at Rebel customers were all over it (especially when it was offered for free).
The declaration on their website (rebeljeweler.com) sets the tone: “We don’t go with the flow. We chart our own path. We believe in what is right. And we know how to have fun doing it. That is Rebel.” Take their mannequin. Flesh-toned. Functional. Fully inked? Rebel Jeweler painted a Grand + Benedicts mannequin pink, “tattooed” it, and transformed a retail fixture into a work of art that translates the entire Rebel experience.
A Facebook contest named her Cherry. Rebel’s advice “Post the signage where people see it.”
It’s true that you’ll find things at Rebel Jeweler you won’t see anywhere else because Rebel made the entire experience theirs.
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