The owners of Rebel Jewelry in Portland, Oregon, set out to banish anything cookie-cutter about buying jewelry and forged their own experience. Creating a retail experience from the ground up calls for breaking more than one “what’s expected” mold – from the product (one-of-a-kind sterling silver jewelry), website, fixtures, mannequins and even walls.
The declaration on their website (rebeljeweler.com) sets the tone: “We don’t go with the flow. We chart our own path. We believe in what is right. And we know how to have fun doing it. That is Rebel.” Take their mannequin. Flesh-toned. Functional. Fully inked? Rebel Jeweler painted a Grand + Benedicts mannequin pink, “tattooed” it, and transformed a retail fixture into a work of art that translates the entire Rebel experience.
It’s true that you’ll find things at Rebel Jeweler you won’t see anywhere else because Rebel made the entire experience theirs.